Top 5 Ultracasual Games on iOS in Italy Q1 2023

Throughout the first quarter of 2023, ultracasual games on iOS in Italy showcased varying trends in downloads, revenue, and active users. Here’s a detailed look at the top 5 games:

ASMR Simulator-Makeover&Relax from Tap Q Games saw a notable decline in weekly downloads, starting with 7.5K in early January and dropping to just over 1K by the end of March. Despite this, weekly active users increased steadily from 12.9K to 26.6K throughout the quarter, reflecting growing user engagement.

Acrylic Nails! by Crazy Labs experienced a slight fluctuation in weekly revenue, peaking at around $97 in early January and stabilizing to approximately $79 by the end of March. Weekly downloads saw a downward trend from 4.1K to 2K, while active users decreased from 11.2K to 7.4K.

Fill The Fridge! by Rollic Games had a mixed performance with revenue starting at $6 and peaking at $26 mid-January, before stabilizing around $17. Downloads exhibited a consistent trend with a slight dip mid-quarter, ending with 2.9K in the final week of March. Active users also showed stability, fluctuating between 10K and 16.6K.

Draw it from Kwalee Ltd had a diverse performance, with revenue peaking at $68 in late December and fluctuating to $17 by the end of March. Downloads initially decreased from 4.2K to 1.4K but surged to 3.8K mid-March. Active users followed a similar pattern, peaking at 8.6K in mid-March after a dip at the start of the quarter.

AMAZE!!! by Crazy Labs showed variable trends in revenue, peaking at $22 in the final week of March. Downloads fluctuated, starting at 2.1K and ending at 3.2K. Active users showed a significant increase towards the end of the quarter, reaching 10.2K in the final week of March.

These insights are based on data from Sensor Tower, where more detailed analytics are available.